Find the idea.
Start with the story, audience and feeling the work needs to leave behind. A strong concept gives every later choice a reason.
Good AI work begins long before a prompt. It begins with a story worth telling and the context to tell it well.
Start with the story, audience and feeling the work needs to leave behind. A strong concept gives every later choice a reason.
Gather the visual references, subject detail and creative guidelines. The context makes the direction specific before a frame is generated.
Translate the brief into precise prompts: composition, camera, light, movement, tone and constraints. Different tools can answer different parts of the problem.
Generate, compare, revise and edit. The final piece is crafted through motion, rhythm and a consistent point of view.
The tools change.
The creative judgement remains.