
A brand in motion.
Broadcast identities with a world of their own.
Watch Asharq IdentityAI filmmaking, motion design and broadcast worlds by Shafqat Abidi.
Stories shaped by human direction and expanded by new tools.
From an idea and its context to the final frame, every decision has a purpose.A luminous broadcast identity built from light, scale and motion.
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A cinematic story told through changing perspectives and charged imagery.
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A painterly journey through place, memory and national imagination.
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AI is a creative partner. The intent, context, prompts and craft come from a person with a story to tell.
Explore the process
Two decades across broadcast, live graphics and immersive visual storytelling. Now exploring what AI makes possible when creative direction stays human.
Meet Shafqat